• overlay [xr]

    augmented reality studio

  • We Produce Connected Brand Experiences

    Overlay [XR] is an Augmented Reality Studio, based in Cape Town, South Africa

  • Services

    AR Consultancy

    We provide a Strategic Framework to incorporate Augmented Reality into your existing Marketing Mix.

    AR Production

    We develop and produce a range of AR experiences, including:

    • WebAR
    • Custom AR App Solutions
    • AR Portals
    • World Tracking
    • 3D Models
    • Product Visualisation

    Custom app solutions

    Build your AR strategy around your brand by embedding the Zappar AR SDK into your existing App.  


    Zappar’s custom app solutions give you complete control over the delivery and activation point of your AR campaigns.

    Your own branded scanning app

    Create your own custom branded AR scanning app.

  • Augmented Reality Solutions

    Make your investment in Marketing work harder with AR

    AR for Retail

      Video: Zappar

      Turn your retail environment into an interactive experience

      Connected Packaging

      Video: Zappar

      Turn your passive print into connected packaging

      AR for Events

      Video: Zappar

       Make your investment in conferences & events work harder with AR.

    • The Value of Augmented Reality

      Deeper Engagement

        • A combined physical and digital experience is more immersive.
        • Interactive 3D content.
        • Product visualisations.
        • Increase dwell time.

        Generate leads

        • Interactive AR experience as a softer entry point to a sales rep conversation.
        • Capture email addresses through AR take-away material.
        • Attract more people.

        Analytics and data

        • Learn what works
        • Custom events
        • Understand your customers
        • Measure ROI
      • Talk to us about your project

        Our team have been creating exceptional AR since 2013.

        We’d love to hear from you.